orion sex toys wholesale
If arriving from southward direction, follow the German motorway A7 until you see an exit sign posting Flensburg/ Harrislee (last exit before reaching the Danish boarder) and turn left at the traffic light. At the end of the expressway there is another traffic light, where you make a right turn into “Lilienthalstraße”. At the next crossing turn right into “Langenberger Weg” and turn right again into “Schäferweg”. Drive all the way down the “Schäferweg” and find ORION at the right hand side of the road.
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Berlin / Burgdorf, 16th April 2010 Many leading suppliers and wholesalers of the European erotic industry have decided to particpate at the eroFame, the new B2B trade fair. This event will take place for the very first time this October.
Among the companies that support this event are such big names as Beate Uhse, Joydivision, Orion, pjur group, ST Rubber, Scala/Playhouse, and ZBF – all of which will consequently no longer be participating at the Venus trade fair. Instead, they will present their products at the eroFame.
The main intention of the founders was to create a modern trade fair with a clear focus on the trade, its needs and interests. Therefore, only trade members and B2B partners will be invited as visitors by all the exhibitors. What the heads behind the event want to offer the guests is a more concentrated version of a trade fair. On all days of the event, which starts on Wednesday, October 20, and ends on Friday, October 22, the fairground of the “Berliner Postbahnhof” will be bustling with activity. On the evening of the last day, there will be a big party for all exhibitors, trade partners, and visitors to celebrate the first eroFame.
It is to be expected that many other renowned companies will also embrace this concept and join the ranks of the eroFame 2010 exhibitors in the months to come. Judging from the current situation, there will be at least 40 other exhibitors whose range of sex toys, fashion, consumables, movies, and many other products are going to add to the diversity of the eroFame; they will certainly help to make the premiere of the new fair a complete success.
The goal of the organisers is to establish the eroFAme as one of the leading international B2B trade fairs. Plans are to make this an annual event, therefore preparations are already made for the second instalment of the eroFame in September, 2011.
Further information, including booking details, partner hotels, shuttle services, etc. will be announced soon.
Contact: eroFame trade convention Phone: +49 (0) 5136 - 97119 22 Email: info@erofame.eu Internet: www.erofame.eu Statements from the companies: Oliver Gothe, Beate Uhse AG & Frank Alde, ZBF: Gothe: We are very happy to present our products at a trade fair that is really for the trade. What is so great about the eroFame is that our business partners and customers are finally back where they belong – at the centre of attention. Don’t get me wrong, we had a great time at the Venus, and we thank the organisers of that event for many years of wonderful collaboration. Nonetheless, we feel that we need to be more supportive of the erotic retailers again, especially in the current situation. Not even our financial means are without limitations, therefore we decided to go with the new concept of the eroFame.
What we expect from this event are long, good, and fruitful conversations with our customers, a familiar atmosphere to have these conversations and do our business in, and a great party on Friday with all the guests, exhibitors, and other participants, with music, food and drink. I am really looking forward to October – and I am also happy that I will have one free weekend more this year.
Alde: The Venus has always been trying to live up to the expectations of two very different audiences – the trade members on one side, and the consumers on the other. Both of these groups come to the Venus with profoundly different expectations. We – i.e. the trade members, producers, and manufacturers – want to establish new relationships, meet new customers, and present our innovations. The consumers want to be entertained; they want to see the stars; they want a good show.
As a consequence, our stands became bigger and bigger, and also ever more expensive because everybody felt they somehow had to impress the consumers. The costs have been going through the roof these last few years – and in difficult times such as these, you want to invest in restructuring and adapting instead of spending thousands of euros on a trade fair. What we need is more of the good old bang for the buck! That is also why we support the eroFame 2010, which is 100% trade-oriented. I believe that word of this economic and interesting trade meeting will spread quickly to international companies. Soon, the eroFame will be a global B2B platform. The money we spend on this event is well invested. We are looking forward to having interesting, fruitful conversations with producers and customers, seeing fresh product designs, and establishing contacts with companies from all over the world. Oh, and I won’t mind not having to listen to deafeningly loud music all the time, either
Oliver Redschlag Joydivision international AG:
Joydivision sets great store by maintaining a close relationship with the trade. Only at a real trade fair can one have the in-depth conversations that are necessary to learn about the needs of the trade. Therefore, the eroFame is the perfect place for us as it allows us to fully concentrate on our customers. We are certainly looking forward to this new, fresh trade fair.
Hauke Christiansen Orion Versand GmbH & Co.KG The eroFame is a trade fair not only by name but indeed a fair for the trade. After 13 years at the Venus, the number of new customers we’ve met at that event naturally decreased. What increased every year, on the other hand, were the costs. This development finally had us question the profitableness of the Venus, both for us as an exhibitor as well as for the visitors.
What we see in the eroFame is a non-commercial, international B2B meeting in an agreeable atmosphere – back to the roots. What we hope for are new impulses and fresh ideas. And, above all: We want the customers to walk away from the event happy and satisfied, and with a distinct feeling that coming to the eroFame paid off in spades.
Alexander Giebel pjur group Luxembourg S.A. Having a three-day B2B trade fair with international appeal is great, and coming to think of it, is only logical. I wonder why it took so long. The eroFame is a new, appealing event for visitors and exhibitors alike. With all the companies that are going to participate in this event, not to mention their partners from around the world who also support the fair, the eroFame will most definitely be very successful. Free admissions for trade members, the time frame, and the fact that everything takes place in one location instead of being spread out too far only add to the appeal of this event and make the eroFame the place to be. We are confident that the visitors and the exhibitors will be more than happy with this trade fair.
Adrian Schneider Schneider & Tiburtius Rubber GmbH
Many members of the trade have been demanding the creation of a real B2B event for a long time. Now, with the eroFame, we have the opportunity to offer to our customers what a fair for the trade is all about – presenting new products and having personal conversations in a comfortable atmosphere. The costs are another important aspect; the trade members should not be overburdened financially. Therefore, all registered trade members will not have to pay any admissions to get in. We all have a lot of experience with trade fairs, therefore we were able to time the event so it would fit into most exhibitors’ and trade members’ schedules. That is also true for the opening hours, by the way. The last Venus trade fair, for instance, was not flexible enough in this respect. We are confident that the eroFame will establish itself as an important B2B platform and as one of the year’s highlights for all the exhibitors and visitors.
ORION’s roots stretch back to the 1940s, when the Rotermunds, a married couple, established a successful condom mail order company in Flensburg. Additional product lines were added piece by piece to this business: already in the 1950s ATELIER COTTELLI emerged for erotic underwear and the innovative proprietary condom brand SECURA came into being.
The founding of CARL STEPHENSON Publishing followed in the 1960s and Super8 film production in the 1970s, which later evolved into video production that today includes over one thousand proprietary titles.
During the 1970s the Flensburg-based mail order firm grew on the basis of extensive and successful acquisition of new customers. Dirk Rotermund took over leadership of the firm in the beginning of the 1980s. The subsidiaries ORION Austria and ORION Switzerland were founded and ORION wholesale was launched.
Now only a powerful chain of ORION stores was missing. For its creation in 1986, Werner Susemichel, who already had 16 of his own stores, was brought on board as partner. Today ORION is the largest erotic specialty chain in Germany.
With the opening of the Berlin Wall in 1989, sales figures doubled. Additional ORION mail order businesses were founded throughout Europe.
Since the year 2000, ORION has followed the changing markets with its own chains of stores in Austria, Spain, and Scandinavia.
ORION traditionally faces the competition in an independent way, out of its own power with an ever highly motivated young staff.
Motivated colleagues and three “supporting columns” make the ORION Group into an economically independent concern: the traditional mail order business, the internationally successful store chains, and globally active wholesale trade.
The heart of the erotic company beats as always in Flensburg: Over one third of all ORION staff members work in the corporate seat in Schäferweg in approximately 15,000 square meters of office and warehouse space. Here global market information converges, and new product developments are realized and marketed in the different business channels.
More than 2.500 projects are realized annually by the in-house advertising agency. These include mailings for different countries, produkt catalogues, packaging, instructions, and advertisements, as well as individualized advertising material for wholesale customers.
The New Media department delivers shopping and entertainment services as well as editorial content. After all, already since 1995, ORION has been online fulfilling all erotic wishes for more fun in twos; not only for customers in Germany, but also for those of the European ORION subsidiaries. All customers are automatically directed to their own country-specific homepages.
Qualified ORION product managers work daily on innovations, maintain international contacts to suppliers and producers, and administer over 12,000 different items. Strengths lie in the development of proprietary products and packaging. In addition to new ideas, annual worldwide trips with focused stopovers in southeast Asia and the USA secure ORION good contacts to producers and shippers outside Germany.
Specialty books, erotic novels, magazines, audio books, and DVD titles, among other items, are produced in-house by Carl Stephenson Publishing. The portfolio encompasses approximately 400 deliverable titles. Above all, the Better Sex Line – whose titles are entirely produced at ORION from idea to script and/or manuscript to realization – has made a name for itself as highbrow erotic education: enticements to more fun in twos are presented in an incisive, sophisticated, and good-humored way.
ORION places a high value on intensive press work and public relations. Not only are print media and online services, tv and radio stations, press agencies and independent journalists served, but also each sponsorship request from associations, institutions, and organizations, presenters and agencies receives a response – most often positive. And, last but not least, informative tours through the firm long ago developed from insider’s tip to cult event.
The company name ORION says it all – it was named after one of the most beautiful and brightest constellations, the creation of which Greek mythology entwines with the legend of an undying love between the goddess of the hunt Diana and the indomitable hunter Orion. The erotic company ORION stands in particular for an enduring erotic and partnership, which the company slogan “More fun in twos” also emphasizes.
The ORION assortment is also built on this idea. In order to bring more fun into the bedroom, there are by now 12,000 items at ORION: from extravagant lingerie to enlightening films and exciting novels, erotic DVDs and assorted promising lovetoys, to exclusively produced pharmaceutical and cosmetic items, the customer can find everything here to make his or her lovelife even more thrilling.
In its assortment ORION places special emphasis on its own products. So it is that in the lovetoy area especially there are scores of our own products, whose bestsellers include, among others, the classic Naturvibrator and the prizewinning lovetoy series Nature Skin. Additional favourites are the erotic package Instead of flowers, the Better Sex-Line, and the classic lubricant Flutschi, as well as ORION’s own condom brand, Secura.
The ORION mail order business - Europe’s large mail order firm for "more fun in twos"
For years ORION has been successfully active in the classical mailorder business in Germany and other European countries. The German customer database alone comprises around 3 million addresses of adult citizens. Sixty percent of these are couples, and men and women make up twenty percent each of the remaining – a cross-section of all age and population sectors.
New customers are attracted through advertisements, inserts, and postcard promotions. The ORION main catalogue comes out twice a year with a total circulation of 1.2 million copies. In addition, ORION annually sends up to an additional 290 different mailings with a circulation of 9 million pieces. The bulk of the orders come in via the Internet. As in a department store, the customer can select his or her preferred shopping department on the website www.orion.de or enter the desired item directly into the quick search field. From the virtual shopping basket, the order is then sent with one click directly to ORION order processing. It couldn’t be easier and quicker!
Specialty stores - Market leader in Germany. Internationally successful!
Alongside mail order, ORION also offers its customers the possibility of shopping in ORION specialty stores. Shopping for erotic items in a pleasant atmosphere is possible not only in ORION specialty stores throughout Germany, but also in Norway, Denmark, Austria, and Spain. Approximately ten new openings annually in Germany alone permit the chain of stores to grow continually. The goal of this expansion is to be able in the future to offer all interested customers an ORION outlet within a distance of 30 kilometers and consequently to be present area-wide.
And the concept goes from there: expert advice from female salespeople, air-conditioned salesfloors with spacious changing rooms, as well as numerous guarantees and services make shopping at ORION specialty stores into a carefree pleasure that enjoys ever greater popularity. Incidentally: as a general principle, film presentations, viewing booths, and video rental have not and do not exist at ORION. This is certainly an important reason why particularly women and couples feel so good at ORION specialty stores and count among our regular customers.
Shopping in Europe: ORION is successful with mail order and specialty stores in Denmark, Sweden, Norway, Austria, Switzerland, and Spain.These wholly owned subsidiaries of ORION Versand GmbH & Co. KG are supplied and serviced from Flensburg. But only the qualified local management and sales personnel guarantee the customer the usual ORION quality. As with the German specialty stores, ORION is also pursuing expansion outside Germany. ORION is continually on the search for appropriate store sites in top locations. The erotic specialist is therefore increasingly investing, for example, in Scandinavia in the rental of retail space in larger shopping malls in high-population areas.
Digital entertainment
In addition to its classic mail order branch ORION offers its customers top class online entertainment.
ORION Wholesale is committed to its own brands and proprietary product and package design. Products and packaging are c onti - nually developed in order to enable the customer to deliver optimal product presen - tation at the point of sale.
Moreover, the ORION team offers stable and fair pricing, as well as competent and serviceoriented advice. Modern B2B shopping over internet as well as regular item information via flyer and newsletter round out the offerings.
Alongside the uncomplicated order system, fast delivery is the strongest imperative. ORION Wholesale has already been distinguished nationally and internationally many times over for its overall performance.
ORION is represented annually with a stand at VENUS in Berlin, the largest international erotic trade show. The dazzling highlight is the annual awards ceremony. ORION chief executive officer Dirk Rotermund received a Venus Award in 2001 for his life’s work.
The Flensburg central warehouse delivers daily to wholesale customers in Europe, the Americas, Africa, Asia, and Australia, as well as to specialty stores in Germany, Denmark, Norway, Austria, and Spain. Private customers receive their mail order packages within three days.
Every week ORION sends several hundred thousand items from Flensburg out into the world. Twice a day a 30-ton semi-trailer from the German postal carrier picks up the ORION parcels; in addition, the Danish post collects packages bound for Scandinavia.
In light of this logistical service, ORION has set up half-automated order picking, so- called "Multi-Order Picking." According to the type of distribution channel – mail order, filial stores, or wholesale – ORION’s warehouse uses radically different strategies in order to pick the shipment. The stream of merchandise and the hardware and software connected to it are continually restructured and adjusted to the ever increasing requirements.
At the center of capital investment, alongside a steady increase in efficiency, are ergo nomic working conditions in the entire warehouse area.
With erotic items for "more fun in twos", Orion continually establishes new trends.
Lingerie for HER and HIM, stimulating lovetoys, condoms, erotic packages – the unique product world secures a successful market presence and is an effective factor in the ever increasing competition within the erotic industry.
ORION packaging designers in Flensburg create the distinctive boxes, wrappings, bindings, and inserts that guarantee ORION its unique selling proposition in the Business-to-Consumer trade.
ORION is also gaining ground in the game sector. Erotic parlor games such as "Frenzy of the Senses," "Bath of Lust," or "Kiss Me" are available in multiple European languages and as such are interesting not only for German customers but also for those in neighboring countries.
Thus, ORION achieves an individualized, authentic brand environment with inter - national character. This strategy is successful: ORION’s exclusive products enjoy ever increasing demand.
n 2007 a spectacular discovery from Germany advanced to become the whole sale customers’ favorite within a very short span of time:
The Waver is an absolute world first and a truly new item on the lovetoy market. The innovative wave massage technology in vibrator form is as thrilling a sensation as the story of its creation: a German engineering graduate presented ORION with his idea – patented in Germany and originally intended to serve as a new drive mechanism for cars – on the basis of two homemade prototypes. ORION recognized the potential of this discovery and developed three entirely new wave massage vibrators: Waver Groove, Waver Ocean, and Waver Bunny. The Waver is a registered trademark and is patented worldwide.
And the success story goes on: in 2008 ORION brought "Waver – the New Generation" onto the market. Pink Rabbit, Butterfly, and Blue Dolphin are the newly developed Wavers with the unique wave massage technology. They offer the well-known Waver basic functions, but are reduced in circumference and length. In addition, ORION has created two entirely new Waver highlights with the Butterfly Strap-on and Anal Blue.
Carl Stephenson Publishing - Reading Pleasure
Carl Stephenson Verlag is a traditional publisher in the field of erotic literature and one of ORION’s many successful labels. Exciting reading material is produced here for a wide readership: books, magazines, but also audiobooks and DVDs belong to the steadily growing product portfolio.
Each year approximately forty new titles are introduced – the close connection with ORION is the recipe for success. Seriousness, faithful service, experience, and competitive products are the strengths of Carl Stephenson Publishing.
Trends are quickly recognized and put into play. Currently, alongside the written word, Carl Stephenson Publishing increasingly produces erotic audiobooks, thereby satisfying the steadily increasing demand in this market segment.
Today the second largest publisher in Schleswig-Holstein convinces with a fresh, modern face and many new ideas "round the most beautiful minor matter in the world."
But not only the giants are supported; ORION also sponsors the jerseys of many smaller, regional women’s and men’s teams in handball, soccer, table tennis, and volleyball, as well as being the main sponsor of the ORION Tennis Cup, which takes place annually on the grounds of the Flensburg Tennis Club.
One partnership with true cult status is the ORION sponsorship of FC St. Pauli. The erotic is at home in Flensburg and now also present on the Millerntor. In the stadium near Hamburg’s sinful mile, one simultaneously sees the ORION logo with the addition "100 Percent Erotic from Flensburg" on two advertising strips. FC St. Pauli is anything but second league – it’s much more a first-class feeling of being alive that simply fits with ORION.
ORION interactive and up close - For example, the “Miss Lingerie” election
For the traditional mail order branch, Internet is one of the most important media. Web 2.0, blogging, chat rooms, and online voting are today natural tools for customer retention.
So among other things ORION awards the "Miss Lingerie" vote as an interactive online event. Applicants can present themselves for a free internet vote with a profile and photo on www.orion-emotion.de.
The users can avail themselves of the opportunity to vote for their favorites in a Top 10, to chat, to blog, and to take part in profitable prize games.
Alongside possibly winning the title "Miss Lingerie," all applicants have the chance to win considerable prize money, an attractive travel voucher, and much more. Prerequisites for successful participation are not only beauty in the classical sense, but also the spirit and the personality of the candidate.
Five finalists were able to experience ORION up close with a professional photoshoot in Germany’s northernmost city. In addition to the shoot in the boiler room of the Flensburg public utility company, the three-day stay in Flensburg included, among other things, a city tour with a visit to a traditional Flensburg restaurant-bar and sightseeing trip to a Flensburg landmark, the steamship Alexandra.
The pictures produced in the fjord city of the five candidates were published online by ORION for the final vote at ....
An idyllic village on the Schlei and the Baltic coast are the settings for the pictures in the ORION main catalogue. With the kindly permission of the community of Maasholm, the mail order firm uses the possibility to display wonderful underwear in the harbor of the more than 300-year-old locale. The models pose in alluring lingerie and attractive men’s underwear in the middle of yachts, fishing harbors, and daytrip destinations.
The Flensburg erotic mail order company is currently focusing even more strongly on unusual locations and entirely consciously on extravagant contrasts. The exciting lingerie looks especially sexy, in fact, next to the fishing nets. ORION presents entirely new accents – maybe even new tourist perspectives – on location. Not only is it a true highlight for the main catalogue, but it also gives a new life to the shopping portal
Numbers, data, facts
The branches of ORION Versand GmbH & Co. KG
7 mail order companies in Europe:
Germany, Austria, Switzerland, Denmark, Sweden, Norway and Spain
More than 170 retail shops in Europe:
Germany, Austria, Denmark, Norway and Spain
ORION wholesale worldwide:
Delivery to big dispatchers, distributors and erotic shops
Associated companies/ holdings
Business activities in Germany and other European countries:
Austria - 100% since 1979 » ORION Versand GmbH & Co. KG
Switzerland - 100% since 1980 » ORION Versand AG
Germany - 49% since 1986 » ORION Speciality stores
Denmark - 100% since 1991 » ORION Postordre ApS
Sweden - 100% since 1995 » ORION
Norway - 100% since 1995 » ORION Postordre AS
Germany - 50% since 2001 » Fundorado.com (Joint-Venture freenet, ORION)
Spain - 100% since 2003 » ORION Hispania S.A.
Germany - 100% since 2007 » adultshop.de
General management
Dirk Rotermund: Managing Director
Maike Rotermund: Finances / Administration / Procura
Werner Sinner: Sales and Marketing / Procura
Stefan Götz: Law / Procura
Sven Jacobsen: Wholesale
Michael Cimbal: Mailorder
Hans-Jürgen Bähr: Purchasing / Publishing / Product development
Andrea Bombrowski: Logistics / Organization
Norbert Götz: New Media / Internet / Audiotex
Astrid Nißen: Advertising
Employees
At the headquarters in Flensburg: 300
At the complete ORION Group: 1000
Trainees
presently 5
wholesale administration
office administration
media administration
specialist for administration of inventory
Headquarters Flensburg
Complete building size: approx. 15,000m²
Total stock ground: approx. 12,000m²
Number of articles: 12,000
Mail order packets/day: up to 5,000
Internet
Good turnover via internet: about 60%
Catalogue inquiries via internet: about 30%
Visits/month: an average of 1.4 mio.
Visitors ORION.de pageviews/month: an average of 15 mio.
Number of articles available via internet: 4.500
